Just How Valuable Is Web Space?

Is ad space in the top part of a web page worth more than space you have to scroll to see? That’s the question posed recently on a advertising broker’s member forum I frequent.

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Optimizing our web pages is where we tie it all together, as we use all we’ve done so far to optimize our pages. This step involves two basic areas of effort – updating meta data and updating content.

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In my recent “SEO Is Evil” post, I talked about ways that SEO professionals can get so caught up in the forest that they lose sight of the trees. Here’s another big pitfall… SEO isn’t just about search engines, it’s about the searchers too.

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