Is ad space in the top part of a web page worth more than space you have to scroll to see? That’s the question posed recently on an advertising broker’s member forum I frequent.
At a recent seminar in Dallas, I was asked by an attendee about the SEO services my company provided. Specifically, he wanted to know whether we offered a free SEO review. His question got me thinking about the whole idea of “free offers” and what they mean to businesses and consumers.