Just How Valuable Is Web Space?

Is ad space in the top part of a web page worth more than space you have to scroll to see? That’s the question posed recently on an advertising broker’s member forum I frequent.

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At a recent seminar in Dallas, I was asked by an attendee about the SEO services my company provided. Specifically, he wanted to know whether we offered a free SEO review. His question got me thinking about the whole idea of “free offers” and what they mean to businesses and consumers.

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