Fort Worth, Texas (January 2, 2007) -- With the wide range of currently available advertising choices, it's difficult for businesses to find the most effective ways to get their message to their customers. Social networking, email marketing, and video websites join with traditional media to offer a dizzying array of choices that can easily overwhelm the average business owner. Luckily, there is a better way.

The Smartacus Corporation is proud to announce the introduction of AdSpecialtyItem.com, a website offering businesses the premier ad specialty item / promotional product of the 21st century.

"When we were kids, refrigerator magnets were a favorite promotional product," said Jack Robinson, Smartacus' Director of Business Development and resident egrips® evangelist. "Since the refrigerator sat next to the kitchen phone, a company's message could be counted on being visible whenever a customer reached for their phone. Well, here in the 21st century most everybody carries a cell phone but nobody has a refrigerator in their pocket. Using custom printed egrips® appliqués lets you brand your customers hand held devices (cell phone, iPod, etc) with your logo and message to make your brand stick."

As a promotional item, egrips® appliqués pass the three primary criteria for effectiveness:

• Useful - If your promotional product isn't useful, it ends in the trash. Fortunately, egrips® appliqués give your cell phone, iPod, etc. a high-friction surface that prevents accidental drops. Your hand-held device is safer because of egrips® appliqués.
• Durable - If your promotional product wears out the first time it gets used, it ends up in the trash. You'll probably replace your cell phone or iPod before the egrips® appliqué wears out!
• Visible - Face it, you want folks to see your message, that's the whole point of giving out ad specialty items. As Mr. Robinson points out, "How often do you reach for your cell phone? That's how often your message can reach your customers. How often do you see someone else talking on their cell phone? That's how often your logo can reach the people around them."

The AdSpecialtyItem.com website is up and running, providing on-line instant price quotes complete with volume discounts.

The Smartacus Corporation is a web development and SEO (search engine optimization) company headquartered in Fort Worth, Texas. They also publish websites including College-Cram.com, a 24/7 tutorial library resource for college students, and AdSpecialtyItem.com, an official reseller of egrips ad specialty items and egrips promotional products.